End-To-End
Principal UX Designer
Strategy · Research · Design · Testing
Strategic design leader at the intersection of humanities and technology.
End-To-End
Strategy · Research · Design · Testing
Strategic design leader at the intersection of humanities and technology.
AACN
Objective
A vision for transforming a nursing association website into a career-long support platform — designed for the nurses who hold the hardest jobs in healthcare.
Impact
Client alignment, trust, and buy-in
Align Technology
Objective
Enterprise iOS app unifying data, assets, insights, and business culture across 3 regions.
Impact
+30% Productivity
Strategic forecasting
Unified legacy data
Flexible regional reporting
ILIA Beauty
Objective
AI-powered diagnostic quiz driving customer confidence and revenue growth via Octane AI and Shopify Plus.
Impact
$130 AOV
$4MM revenue
55k pre-launch waitlist
ILIA Beauty
Objective
Mobile-first shade comparison eliminating beauty e-commerce's biggest conversion barrier.
Impact
32% increase in AOV ($79 → $104)
Eliminated friction in the purchase flow
Pulls all assets from the PDP
ILIA Beauty
Objective
Redesign for a more intentional brand impression, driving shoppers to Collections and hero products.
Impact
+12% navigation to Collections
1.2% lift in revenue per session
ILIA Beauty
Objective
Shopper-centric templates elevating education and conversion across product lines.
Impact
11% increase in conversion
Increased AOV
Increased scroll depth
Operational efficiency
